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A New Take on Equestrian Elegance

HKM Equestrian

Services:  Logo Design, Brand Identity

HKM produces beautiful, high-quality horse and rider equipment, but their logo wasn’t fully capturing that elegance and practicality.

 

I saw an opportunity to reimagine their brand identity and create a logo that truly reflected the sophistication and durability of their products.
 

Solution
 

To convey HKM’s elegance and strength, I selected a sleek sans-serif font with subtle curves and customized the “K” for a sense of movement.

 

By merging elements of both the rider and horse, I created a unique logo that stands out from generic horse brands.

Equestrian sports rider on a white horse with HKM logo and branding, showcasing high-quality horse and rider equipment.

The Outcome​

 

This revamped design elevates HKM’s image, making it both memorable and aligned with the premium quality of its equestrian equipment.

Brand Identity: A refined, memorable logo that reflects HKM’s commitment to quality.

 

Color Palette: The deep navy symbolizes reliability, while a bold orange accent represents HKM’s courage and authenticity.

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Merchandise: Designed for consistency across products, ensuring the logo speaks to both style and durability.

Equestrian rider on chestnut horse performing dressage, with HKM logo and partial view of another horse, highlighting brand quality.
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