Elevating a globally loved skincare brand through impactful design
Lancer Skincare
Services: Digital Marketing Assets, Print & Packaging Design
The Brand:
Founded by celebrity dermatologist Dr. Harold Lancer, Lancer Skincare is known for The Lancer Method — a clinically inspired, results-driven skincare routine developed in Beverly Hills and loved globally.
The Challenge:
Lancer Skincare needed support in modernising their Amazon product visuals and creating print mailers to drive customer engagement and boost sales.
The goal: make product benefits instantly clear while staying true to the brand’s clean, clinical-luxe identity.
My role
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Design direct mail flyers to re-engage customers and increase online conversions
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Enhanced Amazon product images and digital gift cards that educate and convert at a glance
The Impact
The updated designs helped Lancer deliver a more cohesive, conversion-focused brand experience across print and digital, expanding reach while staying rooted in its Beverly Hills heritage.
Each asset was tailored to feel premium, informative, and on-brand, building trust while highlighting Lancer’s skincare expertise.
