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How to Build Consistent Social Media & Google Ads for Your Business

  • Writer: Marla Jeken
    Marla Jeken
  • Oct 30, 2024
  • 3 min read

A hand holding a smartphone below a painted Instagram-like heart icon with a '1' notification on a white brick wall, symbolizing social media engagement.

Imagine building a brand that’s easily recognizable and trustworthy—but your social media or Google ads feel off-brand or inconsistent. You’re not alone if you’re struggling with this! Let’s explore easy ways to build consistent social media & Google ads that leaves a lasting impression on your audience.


1. Why Consistency Matters


  • Creates Trust: A consistent brand appearance builds reliability and makes potential clients feel like they already know you.


  • Boosts Recognition: Using the same colors, fonts, and logo means people will recognize your brand wherever they see it.


  • Simplifies Decisions: When clients can easily see who you are and what you stand for, they’re more likely to connect with you.


Pro Tip: Think of your brand as a friend who always shows up in the same way. This reliability helps build trust over time!



2. Develop a Visual Theme for Social Media & Ads


  • Define Your Style: Decide on a few colors and fonts that align with your brand. Sticking with these will create a look that’s unmistakably you. (Check out Adobe Color for inspiration and to test color schemes.)


  • Use Templates: Save time and maintain a cohesive look by using templates for posts and ads. Platforms like Canva or Adobe Express offer customizable templates to match your branding.


  • Keep It Simple: Clean, minimal designs let your message stand out. Too many elements can distract clients from your message.


Example: If your brand is warm and approachable, go for soft colors and friendly fonts. If you’re aiming for luxury, consider deeper-toned colors and classic fonts.



3. Make Your Messaging Match


  • Address Client Pain Points: In every post or ad, focus on problems your clients face. Show them you understand their challenges.


  • Clear, Friendly Language: Use a conversational tone. Avoid jargon and stay relatable. (For more on relatable messaging, check out this guide.)


  • Consistent Taglines & Hashtags: Develop taglines that reflect your unique approach. Using specific hashtags across platforms also boosts visibility.


Example: Joey's classic "How you doin'?" is a great example of consistent messaging. He uses this line in nearly every situation where he wants to show interest, connect, and make people laugh. This catchphrase instantly became part of his “brand” on Friends because it’s memorable, friendly, and exactly what fans expect from his character.



In the same way, your business can develop a consistent phrase, tagline, or tone that people recognize and connect with immediately. Just like Joey’s line, which feels like a signature that only he could pull off, a unique tagline for your brand—used consistently across social media, ads, and customer interactions—helps create familiarity and builds trust with your audience.



4. Google Ads – Targeting & Consistency


  • Start with a Simple Message: Keep your Google ads direct and in line with your social media messaging. Use keywords that clients might search when they’re facing your brand’s problem. (Google’s Keyword Planner is a great tool for finding relevant terms.)


  • Geo-Targeting & Demographics: For local businesses, focus on specific locations. Otherwise, target by interests and demographics to reach your ideal clients.


  • Landing Page Alignment: Ensure your landing page is a natural continuation of the ad, with consistent design and language.



5. Measure & Adjust to Build Consistent Social Media & Google Ads


  • Track Engagement: Use analytics to see what resonates. Are certain colors, taglines, or visuals performing better?


  • Tweak Based on Results: Experiment with slight changes, but always return to your core look and voice.


  • Consistency, Not Perfection: Remember, building a recognizable brand is about staying on course, even if every post isn’t perfect.


Helpful Tools: Platforms like Hootsuite or Sprout Social can help you analyze your social media performance and refine your strategy over time.


Closing Thought: Creating a consistent brand across social media and Google ads can feel overwhelming, but the goal is simple: let your audience see a version of your brand that they can easily recognize and trust.


Start small, build on what works, and let your audience grow familiar with who you are.



Need additional help?


Struggling to keep your business on-brand? Get in touch for a set of custom designed templates that does the hard work for you 👇




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