Eco-Friendly Undergarments for Women’s Health
ZahZee
Services: Packaging Design, Brand Illustrations,
Social Media + Web Assets
ZahZee, an eco-conscious brand focused on women’s health, needed a design showcasing its commitment to sustainability.
Shannon, the founder, envisioned a brand identity that was minimalistic yet modern, with a hand-drawn, playful touch.
The goal was to communicate ZahZee’s use of certified organic hemp, the planet’s most antimicrobial and breathable fiber while maintaining a fun and inviting feel.
The Result
The final designs delivered on ZahZee’s goals, giving the brand a fun, approachable identity that resonated with its target audience while staying true to its sustainable values.
Phase 1: Brand Illustrations + Social Media Assets
To capture the playful yet natural vibe Shannon wanted, I created a set of six hand-drawn illustrations that aligned with the brand’s ethos.
These designs were used across ZahZee’s social media platforms, helping educate customers about the health and environmental benefits of hemp undergarments. The illustrations doubled as Instagram covers and infographics, building a cohesive online presence.
Phase 2: Packaging Design
For the packaging, I wanted to reflect ZahZee’s eco-friendly mission. I incorporated organic shapes and floral accents to reinforce the brand's natural essence.
We added a unique cut-out feature to the packaging that provided a memorable unboxing experience, leaving a lasting impression on ZahZee’s customers.
